Doing good.

Most organic cotton is grown on small-scale farms, which tend to be rain-fed rather than irrigated. This makes the soil better at holding water and more resilient to drought. And also reduces pressure on local water sources.

Organic cotton uses all-natural seeds from organically grown crops. There’s no pesticides and other harmful chemicals, which means cleaner air and water, soil biodiversity, and healthier workers.

For farmers and their families, organic cotton farming has a lot of positive impacts. They’re not exposed to toxic chemicals. And healthier soil means they’re able to grow other crops for food and income.

We source organic cotton that’s certified through the Global Organic Textile Standard (GOTS) and Organic Cotton Standard (OCS), so you know that the claims can be trusted and traced back to the source.

Organic cotton is often handpicked, maintaining purity of the fibre. That’s how it stays so soft. When woven into fabric, natural and safe alternatives are used for dyeing and whitening.