1 August 2021
Top 5 tips to care for your denim
Chances are you've been wearing (and loving) denim forever but have never really known how to care for it properly. To save you hours on Google or getting stuck in a YouTube hole, here are our top 5 tips that'll help keep your denim clean and last longer.
1. Donât wash them too often
Trust us on this one. We're talking only every 10-20 wears, srsly. This not only saves water, it also helps to maintain the shape and fit.
2. Cold wash, inside-out, for when you do
Thatâs with a mild detergent and no bleach. Washing your denim with cold water helps keep the colour you love, and ensures they wonât shrink!
3. Spot clean, don't scrub
Use a damp cloth and carefully blot any stains. Just be gentleâscrubbing will make the stain go deeper into the denim. Go slow and call it a form of meditation.
4. Put them in the freezer
Weird, but it works. Freezing your denim for a few hours will help kill off bacteria and get rid of any post-festival odoursâwithout fading any of the colour.
5. Air dry them outside
You know all that lint building up in the dryer? That's the breakdown of your jeans. Next time, ditch the dryer and hang âem outside.
