Sorry! It looks like we are experiencing a technical problem, please try again later.
DRESSES 30% OFF
TOPS 2 FOR $30
ACTIVE 2 FOR $40
SALE UP TO 50% OFF
Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.
Making a positive difference is at the heart of what we do.
Product
Cotton On Kids has launched its first range made from 100% Australian Cotton. The collection will include apparel across Girls, Boys and Babies and has been made possible by a partnership with Cotton Australia. The extensive range will include over 4 million units in this first collection alone, with product available online and instore in the United States, Asia, South Africa and New Zealand, as well as Australia.
The range is part of the brand’s ongoing commitment to making a positive difference in people’s lives; with each of the pieces featuring cotton produced and harvested by farming families in rural Australia.
The Australian Cotton industry is made up of approximately 1,500 cotton farms, located primarily in QLD & NSW. Around 90% are family farms, with many having lived and worked in their communities for generations.
– Brooke Summers, Cotton Australia
Australia is one of the most water efficient cotton growing countries in the world, thanks to a range of innovations including reducing evaporation and precision irrigation. The industry provides employment for more than 12,000 people Australia-wide, supporting local families and their communities as well as developing a product with a smaller environmental footprint.
The launch of this initial range is just the first step for Kids, with more Australian cotton ranges planned for later this year.
Australian grown cotton is just part of our Ever Better journey in making a positive impact on the planet. All cotton across the group is now sustainably sourced, produced in a way that minimises environmental impact and makes cotton production more sustainable as a whole. This includes cotton sourced through our own cotton growing program in Africa, recycled cotton, organic cotton, and by supporting responsible cotton production.
SHOP THE RANGE HERE