Doing good.

Making a positive difference is at the heart of what we do.


One action.
One pledge.
One global cause.

The largest vaccine operation in history is under way.

From May 24 to July 4, you can make a difference by donating or purchasing selected Cotton On Foundation products, with proceeds going directly towards our pledge. The initial vaccines will protect frontline health care workers and teachers, so they can continue to provide services and care for their community.

“I hope one day we look back and feel proud about how we stood in solidarity.”

—James Elder, UNICEF Spokesperson

One world, protected

Right now UNICEF is leading COVAX, the largest vaccine procurement and supply operation ever. They’re working to ensure equitable access to 2 billion doses of COVID-19 vaccines by the end of 2021. Equitable access means access that is not restricted by the ability to finance or coordinate freight, storage and logistics of vaccines. There are 190 countries currently participating in the COVAX Facility, 92 of which are lower income and lower-middle income countries, where equitable access is challenging.

“We have the chance to be remembered as a world that prioritised the most vulnerable, but it’s only possible if we do it together.”

—James Elder, UNICEF Spokesperson

Vaccinating health care workers and teachers has a positive effect on the community at large. It means they can get back to work and continue providing critical services to everyone who needs them. This includes prenatal and postnatal care, the treatment of disease and illness, and the education of children, so that communities can continue to thrive through the pandemic and beyond.

UNICEF does not endorse any company, brand, product or service.
100% of the proceeds from the sale of selected Cotton On Foundation products (equal to 47% - 80% of the retail price) online and in store from 24 May 2021 - 4th July 2021 will support UNICEF to help deliver 1 million doses of the COVID-19 vaccine, with the Cotton On Foundation guaranteeing at least $2 million to UNICEF. 100% proceeds = profit after tax and production. Products excluded from the campaign are sanitising products, kids face masks and mints. UNICEF does not endorse any company, brand, product or service.