15 October 2020
5 facts about organic cotton
Conventional cotton production isnāt great for the environment or the people growing it. Thatās why itās our goal to support 100% sustainably sourced cotton ā forever.
Cotton is one of the worldās most popular fabrics. Itās breathable, soft, comfy, and used in everything from denim to underwear. (Chances are, youāre wearing it right now.)
But thereās a downside. Conventional cotton production isnāt great for the environment or the people growing it. Thatās why itās our goal to support 100% sustainably sourced cottonāforever.
Hereās what you need to know.
#1 It uses less water and energy
Most organic cotton is grown on small-scale farms, which tend to be rain-fed rather than irrigated. This makes the soil better at holding water and more resilient to drought. And also reduces pressure on local water sources.
#2 Itās healthier for the ecosystem
Organic cotton uses all-natural seeds from organically grown crops. Thereās no pesticides and other harmful chemicals, which means cleaner air and water, soil biodiversity, and healthier workers.
#3 It promotes safe work and better livelihoods
For farmers and their families, organic cotton farming has a lot of positive impacts. Theyāre not exposed to toxic chemicals. And healthier soil means theyāre able to grow other crops for food and income.
#4 Itās certified and traceable
We source organic cotton thatās certified through the Global Organic Textile Standard (GOTS) and Organic Cotton Standard (OCS), so you know that the claims can be trusted and traced back to the source.
#5 Itās softer and more durable
Organic cotton is often handpicked, maintaining purity of the fibre. Thatās how it stays so soft. When woven into fabric, natural and safe alternatives are used for dyeing and whitening.
