Doing good.

My role focuses on everything our customer sees, online and in store. I work on global monthly campaigns that reflect local trends best suited for our customers, collaborating with a diverse range of talented individuals. I love seeing a campaign come together, from planning emails several months in advance, to working with the team of people who bring it all to life.

I started with Cotton On in early 2015 when I was hired as a casual team member at the Albury Mega Store. I transferred to Melbourne in 2017 to study my Bachelor in Business Marketing. From there, I embraced any opportunity that came my way. I worked at a variety of city stores, worked multiple stock takes and even set up two new stores. Fast forward to now, and I’m working with some of the best people in the industry.

My biggest piece of advice is not to let your resume scare you. Your experiences and connections are so much more important. Don’t be afraid to ask questions and listen to the feedback you receive.

My mum. She’s a “get it done” kind of woman. Any problem, craft project, IT query, gardening dilemma, itinerary clash – she’ll solve it. She’s a real all-rounder.

I feel empowered when I am undertaking new experiences or learning new things. Each time I gain another skill it proves that I am capable of anything, and to me, that’s empowering.

I cut my teeth in digital publishing, writing (often for free) and gaining clout. Everything I learnt there helped me make moves in other brands and agencies: How to write well, how to literally sell emotions and ideas, tell commercial stories and of course things like SEO.

The short answer: no. Writing or anything creative is hard, aka. emotionally expensive. Job rejections and bleeding pages of edits have crushed me before. But getting my name into print at 23 and more recently being flown to New York completely exceeded anything I ever thought was possible.

Write what you know but don’t be shy to become an overnight expert in the things that you don’t. Oh, and read your work out loud.

When people connect with my work. Last year I published a zine of my personal writing for the first time ever – scary! It sold out in a week so that was very emotional, empowering and humbling.

I’ve always said, I’m only as good as the people around me. Obviously, the women I work with everyday and my friends. But I often joke that the best example of how great women are together, is when we’re in full force in the bathroom of a bar. That instantly blurred line of strangers who talk like best friends. There’s nothing else like it.

I studied fashion design at The Gordon Tafe and was given the opportunity to do a 10-week internship at Cotton On in my final year. Through that, I landed a job as a Product Developer in Rubi. And since then, worked up to be an Assistant Buyer.

From problem solving production issues to being creative and putting the range together, each day is completely different. The best thing about working in fashion is being at the forefront of key trends.

Believe you can and you’re halfway there.

Definitely all my managers in the past 5 years at Cotton On. They all have different strengths and coaching advice so I’ve really tried to pull out the best qualities from each of them. I can’t thank them enough.