2 for $80 hooded towels

Shop now

Online exclusive. T&Cs apply.

Shop All
☀️ 30% Off The Summer Edit ☀️
Family Sleep
Trending: Polka Dots
Baby
Girls
- Girls
- Shop All
- New Arrivals
- Clothing
- Girls Tops
- Denim Shop
  - Shop All
  - Shorts
  - Jeans
  - Dresses
- Girls Pyjamas
- Shoes & Accessories
- Shop by Size
  - Shop All
  - Size 1
  - Size 2
  - Size 3
  - Size 4
  - Size 5
  - Size 6
  - Size 7
  - Size 8
  - Size 9-10
Boys
- Boys
- Shop All
- New Arrivals
- Clothing
- Boys Tops
- Denim Shop
  - Shop All
  - Shorts
  - Jeans
- Boys Pyjamas
- Shoes & Accessories
  - Shop All
  - Shoes
  - Towels
  - Hats
  - Socks & Underwear
  - Drink Bottles
- Shop by Size
  - Shop All
  - Size 2
  - Size 3
  - Size 4
  - Size 5
  - Size 6
  - Size 7
  - Size 8
  - Size 9-10
Easy Essentials
License Shop
- License Shop
- Shop All
- License Tees
- License Collabs
  - Shop All
  - L.O.L Surprise
  - FUNDAY Sweets
  - Hot Wheels
  - Toy Story
  - FIFA
  - NBA
  - Monchhichi
  - Polly Pocket
  - Disney
  - Mickey & Friends
  - Miffy
  - Hello Kitty
  - Bluey
  - Marvel
Swim Shop
Sleepwear
Gifts & Personalisation
- Gifts & Personalisation
- Shop All
- e-Gift Cards
- Family Sleep
- License Shop
- Personalisation
  - Shop All
  - Towels
  - Sleep
  - Baby
- Gifts By Price
Sale
- Sale
- Shop All
- Baby
- Girls
- Boys
- Shop by Size
  - Shop All
  - Size 1
  - Size 2
  - Size 3
  - Size 4
  - Size 5
  - Size 6
  - Size 7
  - Size 8
  - Size 9-10
- Sale By Price

FEATURED

Baby Essentials
Deals
Sale

Girls Essentials
Deals
Sale

Boys Essentials
NBA 🏀
Deals
Sale

Gifts That Give
Christmas Outfits

TRENDING

$ NZ
Store Finder
Help

Free returns In-store

Join Cotton On & Co. Perks to earn rewards

Free delivery on orders $70

Search Search Catalog

$ NZ

My Account

$1 =
1 point | 100 points
= $10 reward

Join for Free Delivery on your first order of $30+

Join Now
*Points not earned on sale items, donations or gift cards.

Join Perks to Start Earning
Sorry! It looks like we are experiencing a technical problem, please try again later.

New members will receive FREE DELIVERY code via email.

Log in

Email

Email *

Password *

Remember me

Forgot Password?

Don't have an account? Register here

My Account

$1 =
1 point | 100 points
= $10 reward

Join for Free Delivery on your first order of $30+

Join Now
*Points not earned on sale items, donations or gift cards.

Join Perks to Start Earning
Sorry! It looks like we are experiencing a technical problem, please try again later.

New members will receive FREE DELIVERY code via email.

Log in

Email

Email *

Password *

Remember me

Forgot Password?

Don't have an account? Register here

Search Catalog Search Catalog

Shop All
☀️ 30% Off The Summer Edit ☀️
Family Sleep
Baby
Girls
Boys
License Shop
Swim Shop
Sleepwear
Gifts & Personalisation
Sale

Search Search Catalog

Size added to bag Added to bag

hooded towels
2 for $80

Online exclusive. T&Cs apply.

the gift
shop is open

30% off summer faves

Online exclusive. T&Cs apply

new in license

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

License Shop

License Shop

License Shop

17 items

View

Sort

Filters

Applied filters 2

Clear all

Green

Multi

Price

Colour

Green , Multi ,

Colour

White 37
Blue 27
Grey 25
Green 14
Red 32
Lt.Blue 7
Dk.Blue 14
Brown 17
Black 12
Multi 3
Orange 3
Yellow 6
Pink 37
Purple 20
Silver 1

Fit

oversized 4
relaxed 4

Length

Top: Regular 1
Bottom: Shorts 1
regular-length 6

Size

1 1
2 8
3 10
4 10
5 9
6 7
7 7
8 7
9-10 7
XS 3
S 3
M 2
L 2
1-4 2
5-8 1
9-12 1
13-3 1

Gender

Female 1
Male 11
Unisex 5

Features

Product Detail

Type

Hem

Neckline

Neck Details

Sleeve Length

Socks Length

graphic 6
polkadot 1
stripe 3

adjustable-straps 2
clasp-back 1
drawstring 1

cap 3
running 1

straight 6

Round Neck 1
boat neck 1
crew neck 4

hood 1

long-sleeve 1
short 1
short-sleeve 5

crew sock 2

On Sale

Clear all

Colour 2

White
Blue
Grey
Green
Red
Lt.Blue
Dk.Blue
Brown
Black
Multi
Orange
Yellow
Pink
Purple
Silver

Price

Size

1
2
3
4
5
6
7
8
9-10
XS
S
M
L
1-4
5-8
9-12
13-3

Applied filters 2

Clear all

Green

Multi

Load Previous

Quick View

Add

The Hulk Marvel Drop Shoulder SS Tee

2 FOR $35
Quick View

Add

The Hulk Marvel Snoozesoft Short Sleeve Boxer Pj Set
Quick View

Add

The Hulk Marvel Drop Shoulder SS Tee

2 FOR $35
Quick View

Add

The Hulk Marvel Crew Sock 2PK
Personalise Me

The Hulk Marvel Personalised SS Boxer PJ Set
Quick View

Add

Super Baggy Jean
Quick View

Add

The Hulk Marvel Kids Cap
Quick View

Add

Honda Drop Shoulder SS Tee

2 FOR $35
Quick View

Add

Pokémon Raglan SS Tee

☀️ 30% OFF ☀️
Quick View

Add

Kids Fun Day Club Cap
Quick View

Add

Sonic the Hedgehog Crew Sock 2PK
Quick View

Add

Sonic the Hedgehog Kids Cap
Quick View

Add

L.O.L Surprise Boat Neck Tee

2 FOR $35
Quick View

Add

Offspring Music Oversized Hoodie
Quick View

Add

NBA Chicago Bulls Quarter Zip Spray Jacket
Quick View

Add

Hot Wheels Sports Short
Quick View

Add

Bluey Short Sleeve Pyjama Set

You’ve viewed 17 of 17 products

License Shop

Welcome to the Cotton On Kids Merch Shop—where little legends meet big-time characters. We’ve teamed up with the all-star cast your mini fan already adores: Bluey and Bingo for park-play giggles, Barbie for bold imagination, Hello Kitty for sweet-day smiles, Minnie & Mickey Mouse for classic magic, Hot Wheels for turbo-charged fun, Marvel Superheroes for brave hearts, Disney Princesses for everyday royals, Miffy for pure-cute calm, and music icons like Nirvana and The Rolling Stones for tiny tour moments. Every piece is made for movement, mess, and magic, with soft, lightweight cotton and kid-proof details that keep up from breakfast spills to bedtime snuggles. Your kid picks the character; we bring the comfort, colour, and cool.

Best merch clothing for mini fans

Our License Tees are better than your average tee—on purpose. Think drop shoulders for that relaxed, playground-ready fit, a standard length that sits just right, and a thick, rounded rib neck that keeps its shape wash after wash. The cotton is lightweight, soft, and breathable, so even when the day turns into a sprint, they stay comfy and cool. Each tee is finished with a bold license graphic print, so their favourite characters do the talking while they do the dancing.

When temperatures dip or the couch calls for a cuddle, our License Crews & Hoodies step in like a warm hug. Soft on the inside, sturdy on the outside, and filled with the faces they love, they’re built for school days, rainy-day movies, and car-ride karaoke. Spot Bluey bounding across a pastel crew, Marvel heroes flying down the sleeve, or Minnie’s polka dots popping with pure joy. They’re cosy without the bulk, and tough enough for recess tag.

Top it off with our Licence Jackets—light, durable layers with room to move and details that make mornings easy. Zip, snap, go. From varsity vibes inspired by NBA greats like the Chicago Bulls and the Lakers to denim-and-patch moments that feel like a personalised fan club, these jackets turn every footpath into a runway. They’re the heroes of the coat rack, taking the chill out of school gates and weekend adventures without cramping their cartwheels.

When the sun sets, dreamland gets the VIP treatment too. Our character sleepwear brings story time to life with prints that make bedtime feel like playtime. Think Disney Princesses twirling into lights-out, Hot Wheels zooming into dreams, and Hello Kitty tucking in with a wink. Soft, snuggly fabrics keep them comfy from “one more page?” to “good morning!”

And because comfort is a full-time job, you’ll find sweats and hoodies to mix, match, and love on repeat. From Miffy’s quiet charm to a bold Rolling Stones tongue, kids can build a mini wardrobe of favourites that feel like them. Every day, a new pick. Every pick, a winner.

How to style your merch clothing for everyday wear

Let them lead the look. Start with a License Tee starring their current fave—Bluey if it’s a backyard adventure kind of day, Marvel if bravery is on the menu, Barbie if we’re making big moves at the craft table. Add comfy shorts or leggings and sneakers for a playground-proof outfit that says “ready for anything.” The relaxed, drop-shoulder fit keeps it breezy, while the ribbed neckline stays neat, even after a day of superhero landings and snack breaks.

Layer a License Crew or Hoodie for cosy points without overheating. A Minnie Mouse crew turns a school uniform into a happy little highlight; a Chicago Bulls or Lakers hoodie makes weekend sport runs feel extra official. For chilly mornings, throw on a Licence Jacket—denim with patches for that collected-all-the-stickers vibe, or a sporty number for kids who treat the footpath like centre court. It’s instant polish with zero fuss.

On playdate days, aim for colour play. Let them clash a hot-pink Barbie tee with a lightning-blue Hot Wheels cap—because rules are for board games, not dress-ups. For dressier moments that still need room to wriggle, pick a clean graphic tee under a jacket, cuff the sleeves, and add their favourite kicks. And when bedtime arrives, let the character PJ set do the heavy lifting. If the pyjamas star their hero, the routine suddenly feels like a sleepover invite from dreamland.

Parent tip: keep a little lineup at the ready. Rotate a couple of License Tees through the weekly wash so there’s always a Mickey for Monday and a Princess moment for Friday. No judgement if Wednesday becomes Bluey Day. Again.

Must-have merch products for your collection

Start with License Tees—the everyday essential with superpowers. Short sleeves for easy layering, a standard body length for that just-right fit, and a relaxed, drop-shoulder shape built for cartwheels. The license graphic prints range from cheerful Hello Kitty to bold Marvel, from classic Minnie & Mickey Mouse to throwback-cool music merch like Nirvana and The Rolling Stones. The cotton is soft and breathable, yet durable enough to handle grass stains, paint splats, and big feelings.

Next, add License Crews & Hoodies for the cosy factor. These are your school-gate champions and weekend warriors, designed to warm without weighing down. NBA Chicago Bulls and Lakers styles bring the courtside energy; Bluey and Bingo keep the giggles rolling through chillier days. Pair them with joggers, denim, or leggings, and they’re good to go from breakfast to bedtime.

Round out the rotation with Licence Jackets. Lightweight, easy, and character-forward, they pull outfits together in a zip. A Disney Princess patch here, a Marvel emblem there, and suddenly coat hooks look like a hall of fame. They’re the perfect top layer for changeable weather and photo-ready moments.

Don’t forget sleepwear—because even heroes need rest. Our character pyjamas are soft, snuggly, and covered in prints that make lights-out something to look forward to. Whether they’re racing in Hot Wheels, waving goodnight with Miffy, or floating through fairy tales with Disney Princesses, bedtime gets a gentle glow-up.

And for those live-in pieces, our sweats keep their shape and softness through every wash and wear. Mix in a Hello Kitty jogger with a Minnie hoodie, or let a Rolling Stones tee shake up a denim day. The best news? There are so many colours and prints that your kid can pick a favourite character every single morning—and change their mind by lunchtime.

In our Merch Shop, we celebrate the fun, the mess, the magic—and the child at the centre of it all. Every stitch says you’re doing great, every print says play on, and every collab is a high-five to their imagination. Dress them in characters they love, comfort they can count on, and styles that make everyday moments feel a little more legendary.