Two Aussie icons. One epic adventure. You’ve never seen Bluey and her friends quite like this. The tees are bright. The jackets are iconic. The outfits you’ll wish came in grown-up sizes. ‘Cos the coolest fans need the coolest merch. We've gone bigger. We've gone better. We've taken it global (for the bestest day ever)! Fans everywhere, big and small. Coming together to make the everyday extraordinary.
How to style your cool Bluey merch
Our Bluey merch is so easy, even they can style it! Start with a bold, colourful Bluey graphic tee or a sporty Bluey soccer jersey that’ll make them the coolest kid on the block. Pair it with comfy leggings or trendy jeans for the perfect mix of comfort and style. Need to up the cool factor? Throw on a statement Bluey bomber jacket or a cute dress-up skirt, and they’ll be ready to take on the world in no time. Whether they’re running around the park or lounging at home, Bluey’s got their back – literally!
Why your little ones will love our Bluey range
What’s not to love about our Bluey range? Your little one’s favourite characters come to life in the coolest tees, hoodies, and jackets – perfect for every adventure - for real life. From fun graphic tees to cozy sweatshirts, there’s something that’ll make their day brighter and more fun. They’ll love how comfy and colourful everything is, and you’ll love how easy it is to mix and match with their leggings, shorts, and even dress-up skirts. Plus, it’s all about showing their love for Bluey and her friends!
What makes Bluey merch perfect for everyday wear?
Bluey merch isn’t just adorable – it’s made for all the action-packed fun your little one can throw at it! Whether they're zooming around the playground or having a chill day at home, these clothes are built for comfort and adventure. From lightweight graphic tees to cozy sweatshirts, our Bluey range is perfect for every playtime, nap time, dance mode and everything in between. With Bluey by their side, they’ll be ready for their next big adventure, no matter where it takes them!
Don’t forget to check out our Character Shop for more of their favourite characters!