23rd April 2025
Speak Up, Stand Together, Stop Bullying.
Kōrero Mai, Kōrero Atu, Mauri Tū, Mauri Ora.
It’s more than a day, it’s a movement. Join us on Pink Shirt Day to speak up, stand together and stop bullying. Everyone deserves to feel safe, supported and respected, whether it’s at school, at work or in their community. Let’s come together to celebrate diversity, and promote kindness and inclusiveness.
A cause close to our heart.
Since 2019, Cotton On has been the exclusive t-shirt partner of the Pink Shirt Day campaign in collaboration with the Mental Health Foundation. This is a cause close to our heart. Pink Shirt Day is about reducing bullying by celebrating diversity in all its forms, to create a kinder, more inclusive Aotearoa where everyone feels safe, valued, and respected. We stand hand in hand with the Mental Health Foundation to stop bullying.
Pink Shirt Day t-shirt sales support the Mental Health Foundation to:
• Reach 2,000 schools and kura nationwide each year, providing them with free information,
resources and classroom activities that help prevent bullying.
• Help 5,000 workplaces each year create fairer, welcoming and respectful environments.
• Fund InsideOUT to run rainbow inclusive school workshops throughout Aotearoan.
• Collaborate with communities to strengthen and promote messages of inclusion.
We love your mahi!
From 23 April - 18 May, funds will help the Mental Health Foundation of New Zealand to raise awareness about bullying prevention, fund workshops and provide free resources nationwide.
Make a donation — Help the Mental Health Foundation reduce bullying through raising awareness about bullying prevention, funding workshops and providing free resources that promote inclusive workplaces, schools and communities.
