Our denim is inspired by people who do their own thing.
Creators. Trailblazers. Movers and shakers. Meet the young Aussies breaking out of the box and making an impact wherever they are in the world.
Style maker. Creative director. Total boss. Sydney-born Bali-based Yasmin Suteja started her own creative agency at 21. That was five years ago and she hasn’t looked back since. Her denim style? Anti-fit all the way.
Mix it like Yasmin with acid-wash jumpsuits, cropped wide-leg jeans and slogan tees. Throw on a boyfriend blazer and you’ll be running the world in no time.
Musician. Dreamer. Pop heroine in the making. 23-year-old Lila Gold is a one-woman force. She splits her time between Sydney, Los Angeles and New York, forging her own sound. And she’s obsessed with DIY denim.
Skater. Photographer. Boundary pusher. For a guy that spends a lot of his time crouched in a gutter and hanging in empty pools, Sydney-born LA-based Andrew Peters will do just about anything to get the shot. He expects the same from his denim.
Relaxed and rolled denim may be skate-inspired, but anyone can pull it off. Keep the laid-back vibes going with basic crews, graphic tees and a shearling collar denim jacket.
This is Gene
Creative director. Tech head. Cultural enthusiast. Gene Brutty traded sunny Perth for the neon lights of Tokyo to land the kind of gig at Google everyone dreams about. His denim style? Anything that gets him from A to B.
Chef. Food lover. Go-getter. Sydney born and raised, Lillia McCabe knew she wanted to be a chef at age 15. Fast forward eight years, she’s a sous chef living in Singapore. And she wears skinny jeans in the kitchen every day.
Fashion designer turned film director. Risk taker. Music buff. LA-based Jessie Hill has a knack for creating things we want to watch; music videos, fashion flicks, dreamy short films. Lived-in denim is her thing.